When voice broadcast marketing, first understand why people buy and the put together a message that will fill a specific need. If you have a solution, first identify the problem. When you sell a product it’s not only important to know who bought it, but also why they bought. What motivated them to buy your product, what motivated them to buy your product over your competitor’s product, and what you can do to motivate them to into a repeat purchase in the future. You might want to use a CRM software program to keep track of you customers purchases and keep notes on their needs and expectations. Almost every significant purchase made involves either saving money or time or both. Certain psychological factors of survival make it nearly impossible for a customer not to answer your advertisement if you show enough pain and relief in the message. If you can include one, or better yet, both of these powerful motivators in your offer, you’re success rate will likely increase. When people feel like they are saving money they are more inclined to make a purchase immediately rather than put it off and eventually forget about it. This is especially effective with limited time offers that initiate action within a certain time frame. Demonstrate that your product or service can save them time, make them more efficient, and allow them to get more business done during the day and you have a winner. Integrate these two buying motivators in the same offer and watch your direct marketing campaign soar through the roof.